Strongsize
BACKGROUND
Strongsize was born out of a gap in the market: stylish, affordable, and well-fitting apparel for the underserved men’s big & tall segment. As a completely new, Amazon-native brand, Strongsize had zero recognition…but a clear opportunity.
They partnered with Prime Rankings to build, launch, and scale the brand from scratch with a data-first, growth-focused approach.
PRIME RANKINGS’ STRATEGIC APPROACH
- Smart Start: Narrow Product Assortment, Data-Driven Expansion
Rather than launching a bloated catalog, Prime Rankings took a lean approach:
- Introduced a limited selection of core SKUs (e.g., crewneck and v-neck t-shirts) in a few foundational sizes and colors
- Closely monitored sales data, conversion rates, returns, and customer reviews
- Identified top-performing combinations of color, size, and fit to guide product development
This agile strategy allowed Strongsize to:
- Minimize excess inventory
- Expand their product assortment based on real shopper demand
- Build a product line that was tightly aligned with customer needs
- Aggressive Launch: Low Prices + High Ad Spend
To gain early traction in a crowded apparel category, Prime Rankings executed a bold launch strategy:
- Introductory pricing to undercut competitors and maximize conversions
- Overspending on PPC campaigns, targeting both generic and niche search terms
- Strategic use of Coupons, Deals, and Prime Exclusive Discounts to maximize clickthrough and conversions
- Scaling with Full-Funnel Brand Awareness
Once Strongsize had strong reviews, sales velocity, and proven hero products, they shifted focus to building brand equity:
- Influencer partnerships with plus-size male fashion creators and fitness influencers
- Social media ads on Meta and Instagram, directing traffic to Amazon Storefront and highlighting size-inclusive messaging
- DSP (Amazon Demand-Side Platform): Retargeting, in-market audiences, and brand awareness campaigns
This omni-channel approach helped Strongsize go from being product-driven to a recognized brand in the big & tall niche.
Results After 2 Years
🛒 7-figure revenue in Year 2
📈 #1 new release in multiple big & tall apparel subcategories
🚀 Expanded catalog from 4 product listings to 15+ using data-driven insights
Conclusion
Strongsize is proof that launching a new brand on Amazon – and winning – is possible with the right strategy. By combining tight catalog control, aggressive early marketing, and full-funnel brand building, Prime Rankings helped Strongsize go from zero to standout in one of the most overlooked fashion segments.
