Perspirex
BACKGROUND
Perspirex, a clinical-strength antiperspirant brand, had an established presence in the UK but was underperforming on Amazon in North America. Despite its high efficacy and loyal customer base, the brand was facing several key challenges – low conversion rates, slim margins, and no online brand presence.
PRIME RANKINGS’ STRATEGIC APPROACH
- Created High-Converting Content and Visuals
We revamped every aspect of Perspirex’s product listings by:
- Developing clean, on-brand imagery with lifestyle and infographic shots
- Writing persuasive, keyword-optimized copy focused on efficacy
- Adding A+ Content to help increase conversions
- Introduced 2-Pack Bundles to Improve Margins
To support better unit economics and increase average order value, we:
- Launched high-performing 2-packs as a core SKU
- Reduced per-unit fulfillment and advertising costs
- Enabled volume-driven promotions without eroding margins
- Built a Branded Amazon Storefront
To elevate brand presence and streamline the customer journey, we:
- Created a custom Amazon Brand Store focused on education, product discovery, and cross-sell opportunities
- Routed Sponsored Brands ads directly to the store
- Strengthened brand equity and loyalty with consistent messaging
Results After 2 Years
Doubled sales
40% increase in profit margins
Established a strong brand presence and improved shopper experience
Conclusion
By enhancing content, introducing smart bundling, and building a branded storefront, Prime Rankings helped Perspirex turn Amazon into a powerful DTC sales engine. In just one year, the brand saw measurable gains in revenue, margins, and brand credibility.
