If you’re not already selling on Amazon, we’ll set you up with a Vendor or Seller account, depending which is better suited for your business.
Vendor Central: Sell to Amazon’s retail team (B2B) and they resell your products to their customers.
Seller Central: Sell directly to Amazon’s customers (B2C)
Identifying the words and phrases customers use to search for products like yours on Amazon is a critical piece of the puzzle. We use a rigorous process to target these keywords so that Amazon’s search algorithm identifies your listings and maximizes product exposure.
Once you’ve identified the right mix of keywords for your products, you need to sprinkle them throughout your listings – titles, bullet points and product descriptions. But Amazon’s algorithm will penalize you for repeatedly using the same keywords. Our content includes a variety of relevant search terms shoppers use, while also communicating the product’s features and benefits to help improve your conversion rate.
Think of your product listings like merchandising shelves in brick-and-mortar stores – they are your opportunity to tell potential customers as much as possible about your products. Since shoppers can’t physically touch the items, we’ll communicate the important features through enhanced content. This will help you stand out from the competition and elevate your brand on Amazon.
Now that you’re selling more goods, we need to focus on managing your inventory. Having products in stock and ready to ship to customers is critical to your success on Amazon if you want to keep building momentum and drive volume.
Most online shoppers read through product reviews before making a purchase. They’re not just looking at the rating, but the number of reviews as well. It’s important to generate positive reviews while actively addressing the negative ones so that they don’t hinder future sales. We’ll take care of responding to customer feedback in a timely fashion to help establish your business as a reliable brand on Amazon.
One of our primary goals is to have your products rank at the top of search results organically. It will take time to get there, so to help your products build the necessary history and gain traction on Amazon as they work their way up the page ranks, we will run ad campaigns to enhance their visibility. Our team of experts will manage your pay-per-click (PPC) campaigns daily to maximize the return on your marketing dollars.
We’re constantly analyzing reports to monitor trends, identify top/poor performing SKUs, and improve ad campaign performance to maximize the return on your advertising dollars.