iQ Heat
BACKGROUND
iQ Heat, a premium brand of infrared patio heaters, had cutting-edge products but struggled to gain traction on Amazon. Their listings weren’t converting, and their advertising efforts were burning through budget with little return. Key challenges included:
Poor conversion rates due to generic visuals and underwhelming content
PRIME RANKINGS’ STRATEGIC APPROACH
- Overhauled Listing Content and Imagery
To boost conversions, we transformed iQ Heat’s listings by:
- Creating stunning, high-quality lifestyle imagery and detailed infographics
- Rewriting product copy to highlight value, performance, and seasonal use cases
- Deploying A+ Content to increase brand trust and purchase confidence
- Rebuilt Amazon Advertising From the Ground Up
We implemented a data-driven, performance-focused ad strategy to regain profitability:
- Restructured PPC campaigns with tightly themed ad groups and negative keywords
- Shifted budget to high-converting keywords and refined targeting/li>
- Introduced retargeting and Sponsored Brands to capture demand more efficiently/li>
- Positioned the Brand for Seasonal Surge
With peak season approaching, we:
- Refined listings and ads to emphasize cold-weather solutions
- Launched a Storefront showcasing heater categories and customer testimonials
- Aligned pricing and promotions for holiday buying trends
Results After 6 Months
38% decrease in average CPC ROAS increased by 2.3x Conversion rate improved by 60%
Conclusion
Through strategic ad restructuring, premium content, and seasonal positioning, Prime Rankings turned iQ Heat’s underperforming campaigns into a high-converting sales engine. In just six months, the brand reclaimed profitability and positioned itself as a leader in its category.
