RefectoCil
BACKGROUND
RefectoCil, a professional beauty brand known for high-quality dyes and tints, had a strong global presence but lacked a direct and controlled footprint on Amazon.com. Their products were already being sold on the platform but through a scattered network of unauthorized resellers who were:
Undercutting MSRP pricing
Diluting brand integrity
Creating listing inconsistencies
PRIME RANKINGS’ STRATEGIC APPROACH
- Enrolled RefectoCil to Amazon’s Premium Beauty Program
The first critical move was securing RefectoCil’s spot in Amazon’s Premium Beauty program. This allowed us to:
- Remove unauthorized resellers: The Premium Beauty designation gives sellers more tools to enforce brand protection. Unauthorized third-party sellers were systematically removed, restoring control of the brand’s presence on the platform.
- Enhance brand perception: Premium Beauty status added an air of exclusivity and trust, elevating RefectoCil’s appeal to discerning beauty shoppers.
- Protected Full MSRP Pricing
With unauthorized sellers removed, RefectoCil was finally able to:
- Maintain consistent MSRP pricing across all listings
- Reinforce brand value in line with its professional salon-level quality
- Launched Aggressive PPC Campaigns
Prime Rankings designed and managed a performance-driven Amazon Advertising strategy, including:
- Sponsored Products targeting top-performing keywords in the beauty niche
- Sponsored Brands to drive brand awareness and funnel traffic to RefectoCil’s Amazon Store
- Retargeting ads to capture high-intent shoppers
Results After 6 Months
$900,000+ in top-line sales
MSRP fully protected across all SKUs
Zero unauthorized sellers
Conclusion
Through expert execution of brand control, pricing enforcement, and PPC strategy, Prime Rankings transformed RefectoCil’s Amazon presence from a fragmented third-party mess into a clean, profitable, and premium sales channel. The brand not only regained control, but also exceeded expectations with nearly $1 million in sales in just six months.
